Broker Check


Our Partnership with Independent Advisor Alliance and LPL Financial:

Genesis Financial Partners is proud to be supported by Independent Advisor Alliance (IAA) and LPL Financial in the effort to provide the best combination of services and programs to our clients.

Genesis Financial Partners, IAA, and LPL are three separate and independent entities working together within a highly regulated framework. In the independent financial services arena, a financial advisor has the ability to select those platforms, programs and services that he or she thinks are the most appropriate to meet the needs of his or her clients. Genesis Financial Partners has selected IAA and LPL to meet those needs.

There are two primary channels through which Genesis Financial Partners can provide financial advice and services. These channels differ by 1) the way in which the advisor is compensated, and 2) the entity that supervises the business being done, among other things. The two channels are as follows:


  • Fee based - where a financial advisor is compensated by a recurring fee for services provided. These services are offered by, transacted through, and supervised by IAA, an SEC Registered Investment Adviser (RIA)
  • Commission based - where a financial advisor is compensated by commissions earned on solicited and non-solicited transactions. This business is transacted and supervised by LPL, a broker dealer member of FINRA.

All three entities (Genesis Financial Partners, IAA, and LPL) are interwoven through LPL’s hybrid platform, allowing an advisor to tap into either business channel when deemed most appropriate. Through the use of state of the art technology and regulated relationships, the IAA/LPL infrastructure provides a seamless way to integrate all the offerings of an advisor’s practice.

What makes this hybrid and complex platform the preferred platform of Genesis Financial Partners is that it allows for the most independent, flexible, non-biased method of serving our clients’ needs. There are no proprietary products or sales quotas that have to be met, and we can select products and services for our clients with minimal outside influence or conflict of interest.

You are a client of Genesis Financial Partners, and we are committed to providing you with the highest level of service to meet your financial needs. Our relationship with IAA and LPL gives us, in our opinion, the best opportunity to deliver on our commitment to you.


About Independent Advisor Alliance:

Based in Charlotte, N.C., Independent Advisor Alliance (IAA) is a Registered Investment Advisor (RIA) strategically focused on building a community of successful independent advisors serving the financial and retirement needs of individuals and businesses. IAA provides its affiliated advisors with customized support services designed to optimize efficiencies, reduce expenses, attract and retain clients, and boost revenue. Founded in 2007, today IAA serves more than 120 independent financial advisors in 14 states, servicing a total of more than $5 billion of client assets as of March 2018.


About LPL Financial:

LPL Financial, a wholly owned subsidiary of LPL Financial Holdings Inc., is the nation's largest independent broker/dealer (based on total revenues, Financial Planning magazine, June 1996-2014), an RIA custodian and an independent consultant to retirement plans. LPL Financial offers proprietary technology, comprehensive clearing and compliance services, practice management programs and training, and independent research to more than 13,700 financial advisors and more than 720 financial institutions. In addition LPL Financial supports approximately 4,500 financial advisors licensed with insurance companies by providing customized clearing, advisory platforms and technology solutions. LPL Financial and its affiliates have more than 3,000 employees with primary offices in Boston, Charlotte and San Diego. For more information, please visit